Hi, I'm Dawn McCarthy, a conceptual and strategic thinker, storymaker and storyteller. I have 15+ years experience creating integrated campaigns for some of the most iconic brands out there. I've worked for agencies like Fallon Worldwide, Merkley + Partners, Cliff Freeman & Partners and CP+B.
My experience runs the gamut from luxury cars (Mercedes & BMW) to entertainment (TBS & USA Networks) to retail/apparel (DSW & Lee) to financial (Citi & MetLife). I bring traditional storytelling know-how, combined with experience creating content in the digital world. I have over 10 years experience in management, but also still love doing the work. Let's work together soon.