whte

In the first ever media buy in the New York Times Wedding Section, Women & Co. ran these mock wedding announcements weekly. The ads featured a woman and her cat, two seemingly lesbian women, and a woman with a much older man.

The stories explained that these women had decided to take their finances into their own hands with the help of Women & Co. when they realized, respectively, that it may just be them and their cat for a while...or that with the help of a financial advisor (a lady in this case), anything is possible...or that your grandfather can only give you so much advice before you need to call in the bigger guns of the financial planning world.