It’s hard to believe there was a time before ApplePay, but at the time Bill Me Later was a new form of checkout payment for online purchases.

The problem: Online consumers were filling up their virtual carts, but when it came time to check out, they ended up abandoning their carts.

Solution: We “abandoned” cardboard carts all over major cities directing consumers to www.dontabandonthecart.com with tutorials and info about Bill Me Later.

AD: Dawn McCarthy   CW: Jenny Sandbank   Agency: KBS+