In the the strange spirit of the Miller Lite "Dick" campaign, we turned a Miller lite radio spot about naked people into a TV commercial. AD: Dawn McCarthy CW: Eric Sorensen (radio) GCD: Linus Karlsson Agency: Fallon Worldwide
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Starbucks CEO Howard Schultz had strong opinions on the 1998-9 NBA lock-out. This full-page newspaper ad ran asking the NBA to start playing again. AD: Dawn McCarthy CW: Xenia Rutherford Agency: Fallon Worldwide
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Holiday Inn Express– We took thinking you’re smarter than you are because you stayed at a Holiday Inn Express to a new level. AD: Dawn McCarthy CW: Mike Gibbs Agency: Fallon Worldwide
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Lee asked us to create a campaign for their brand, Casuals, that would stand out in the fashion magazines. Working with photographer, Lizzie Himmel, we created a campaign using photo-documentary style images, and an organic handwritten font that would break through the usual high-fashion clutter. AD: Dawn McCarthy CW: Linda Birkenstock Agency: Fallon Worldwide
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Spitfire– AD: Dawn McCarthy CW: Eric Sorensen Agency: Fallon Worldwide