MetLife had been using Snoopy and the rest of the Peanuts crew for over 25 years, and asked us to modernize their connection to the characters. So we created the epic Super Bowl spot "Everyone", which combined over 100 of the most-loved vintage cartoon characters with the Peanuts characters to successfully update their partnership.
A social media campaign coincided with the Super Bowl game, where spots showed the "behind the scenes" activity of the cartoon characters.
"Piano" ran during the Grammy and Academy Awards, as well as the Olympics.
"Five Cents" was one of three tactical spots we created to support the Super Bowl effort.
CD/AD: Dawn McCarthy CWs: James Maravetz (Everyone, Piano, Five Cents)/Russell Dodson (Yosemite Sam) Agency: CP+B