This Reebok work stepped in to fight the misconception that black women “don’t workout” by calling for women of color to post their sweaty selfies with #UnitedWeMove. Random posts were selected to go up on building sides and outdoor boards around the country. Illustrated posters talked to the issues that women of color face when it comes to exercising, from washing hair, to skin discoloration, to feeling watched. The platform is United we move.
AD: Dawn McCarthy CW: Jenna Capobianco