TBS asked Cliff Freeman & Partners to launch their airing of the HBO's original series Sex & the City, in chronological order, something no other TV network had done since HBO first ran the series.
We wrote a campaign that created tween versions of the Sex & the City characters that wrapped with a line of "See them from the beginning." "from the first episode to the last."
Ambient marketing focused on specific storylines and sex positions from different episodes.
The cinema spot didn't make it through the censors, but definitely made it clear that Sex in the City would be "Coming soon" to TBS.
ACD/AD: Dawn McCarthy ACD/CW: Laura Fegley Agency: Cliff Freeman & Partners