At The Story Room, a digital and social agency, I was brought in to lead the design of their website experience, brand identity, and new business.
America’s Test Kitchen asked us to create a social media campaign to drive subscriptions. Our target, Gen F (for Foodie), had a limited subscription budget that we trying to grab a piece of. We realized we were not only competing against other food subscription services, like Blue Apron, but against general subscription services, like Harry’s Shave Club, Freshly, Winc, Datebox and Stitch Fix.
Opustone, a designer stone and tile distributor in Wynwood, tasked us with creating a high-end magazine campaign to showcase their marbles and tiles.
Creative Lead: Dawn McCarthy Designer: (ATK) Carlos Aguirre Reyna/ (Hoodie)Andres Chumino Agency: The Story Room