We Go Everywhere and Pants for Post are two separate, but related, projects for the United States Postal Service.
We Go Everywhere was part of a 2022 Brand Campaign for USPS through agency MRM.
Pants For Post was created in 2020 when the pandemic hit, and the new workplace normal became #ZoomingInPajamas, we wondered, what would happen to all of the perfectly good pants that female professionals were no longer wearing? Surely, ladies wouldn’t be needing them for a while, and most likely wouldn’t even fit into them after enough #EatingIceCreamWhileZoomingInPajamas. So #PantsForPost was born. A grassroots effort to support the struggling United States Postal Service, by asking working professional women to ship their pants (via USPS Priority Mail) to Dress For Success, so that women in the #InPerson workforce could get good use out of them.
Pants For Post CD/CW: Dawn McCarthy Designer: Yaneisy Reyes
We Go Everywhere AD: Dawn McCarthy/Ruth Bellotti CW: Kerry Keenan