Women & Co., a Citi subsidiary, invited us to partner with them in their inception of a financial investment brand targeted specifically to women. We were tasked with naming the company, creating their identity, and creating a set of brand communications that would stand out in the financial category, as 100% female-targeted.
The mock-wedding-announcements were the first-ever media allowed to run in that section of the New York Times, making the campaign a pioneer in media buying. President Bill Clinton also sent his congratulations on the campaign.
AD: Dawn McCarthy CW: Laura Fegley Agency: Merkley + Partners