The project was to re-brand Yarok, a 100% pure, botanical, toxin-free, vegan line of hair care, re-positioning them in the “green” beauty segment. We renamed the products, the salon, re-did the logo and created entirely new packaging, and a produced a retail brochure.
Since the product is all plant-based, we convinced Yarok to partner with The Pachamama Alliance, a non-profit dedicated to protecting the Amazon Rainforest. So when people buy Yarok they know they are contributing to something much bigger than their hair.
Yarok went from being a small, unknown brand to becoming a globally flourishing player in the green, organic hair care category, sold by retailers (on-line and off) as well as by select salons and boutique hotels worldwide.
CD/CW: Paula Dombrow Design: Eric Collins/Joey Ellis/Larry Pipitone Brochure Designer: Ethan Ross Agency: Truth Beauty Now