DSW asked us to create brand awareness and their first national campaign, as they were previously only known as a big-box warehouse. We created a 7-part “series” nature mockumentary. After all, for women, the experience of buying shoes is primal and emotional.

We were tasked with designing their shopping bags, press release, and even creating private-label brands for them. Katie & Kelly remains one of their best selling brands.

ACD/AD: Dawn McCarthy   ACD/CW: Laura Fegley   Director: Lisa Rubisch Agency: Cliff Freeman & Partners