Mercedes-Benz tasked us to tap into the true emotional experience of loving a car to its core. This was one of Mercedes' first efforts to tap into female decision-makers. And for our work, my partner (also of the female variety) and I were hailed in the press as some of the only women in the industry who were were producing award-winning work for cars at that time.

CW: Laura Fegley   Agency: Merkley + Partners

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