Perdue Chicken wanted to leverage the no-nonsense tone of its founder, Frank Perdue, so we created Let’s Be Frank (about chicken).

We created a 360 campaign, from Let’s Be Frank merch to an ASMR YouTube Channel to in-store shelf-talkers to TV.

CD/AD: Dawn McCarthy CD/CW: Scott Cooney GCD: Isabela Ferreira Agency: Colle McVoy