Our LinkedIn Organic Social campaign won an Association of National Advertisers (ANA) Award - B2B and an International Summit Creative Award.
We increased engagement results by as much as 220+% with multiple engagement extensions like Spotify playlists and “Keep Calm” laptop sticker giveaways to providers along with user generated-style posts.
CD: Dawn McCarthy ACD: Chad Robinson AD: Lucy Amato/Reagan Copeland/Michael Janes CW: Paige Bryers/Adam Kramer Motion: Turgay Tuncer ACD: Chad Robinson Agency: Synchrony (in-house)
Upscale plastic surgeons and medspas generally won’t clutter their million-dollar, marble-clad waiting rooms with point-of-sale materials. Our challenge was to create elegant, engaging point-of-sale materials that our providers would be willing to showcase in their spaces.
We took a tiered approach, where some POS materials that required a greater investment were placed in the higher-volume provider offices.
CD: Dawn McCarthy ACD: Chad Robinson AD: Lucy Amato/Reagan Copeland/Anna di Felice CW: Krista Kuhn Agency: Goldmind (in-house)
Our Vetty Award Gold-winning Ready for Anything campaign used photojournalism-inspired equine photography, and featured realistic “Uh-oh” receipt moments to show how CareCredit is a solution for the high-cost of equine care.
Agency: Goldmind (in-house) AD: Brian Allen/Shavaun Christian CW: Mitchell Erick CD: Dawn McCarthy
Pets Will Be Pets launched a 360º full-funnel campaign with video display boards on Sunset Blvd, an exclusive dog-influencer event at Dog People dog park in Los Angeles, social, digital and emails.
CD: Dawn McCarthy ACD: Renee Brown/Chad Robinson Designers: Jason Larkins/Michael Janes CW: Adam Kramer ECD: Tommy Lynn
The ask: Create a cohesive B2B campaign to increase enrollment across optical and ophthalmology showing that CareCredit is the clear choice for vision financing needs.
A mid-funnel, data-driven campaign addressed audience pain points through bold data points and creative execution. The campaign streamlined information in a cohesive look and feel across channels, and positioned the brand as relevant and modern.
CD: Dawn McCarthy. ACD: Chad Robinson AD: Lucy Amato CW: Adam Kramer/Kelly Gray
