Our LinkedIn Organic Social campaign won it an Association of National Advertisers (ANA) Award in the B2B category.
We increased engagement results by as much as 220+% with multiple engagement extensions like Spotify playlists and “Keep Calm” laptop stickers giveaways to providers.
CD: Dawn McCarthy AD: Lucy Amato/Reagan Copeland/Michael Janes CW: Paige Bryers/Adam Kramer Motion: Turgay Tuncer ACD: Chad Robinson Agency: Synchrony (in-house)
Upscale plastic surgeons and medspas generally won’t clutter their million-dollar, marble-clad waiting rooms with point-of-sale materials. Our challenge was to create elegant, engaging point-of-sale materials that our providers would be willing to showcase in their spaces.
We took a tiered approach, where some POS materials that required a greater investment were placed in the higher-volume provider offices.
CD: Dawn McCarthy AD/ACD: Lucy Amato/Reagan Copeland/Anna di Felice/Chad Robinson CW: Krista Kuhn Agency: Goldmind (in-house)
Our Vetty Award Gold-winning Ready for Anything campaign used photojournalism-inspired equine photography, and featured realistic “Uh-oh” receipt moments to show how CareCredit is a solution for the high-cost of equine care.
Agency: Goldmind (in-house) AD: Brian Allen/Shavaun Christian CW: Mitchell Erick CD: Dawn McCarthy
A B2B digital, print and in-ofice campaign for veterinarian providers.
The ask: Create a cohesive B2B campaign to increase enrollment across optical and ophthalmology showing that CareCredit is the clear choice for vision financing needs.
A mid-funnel, data-driven campaign addressed audience pain points through bold data points and creative execution. The campaign streamlined information in a cohesive look and feel across channels, and positioned the brand as relevant and modern.
Agency: Goldmind (in-house) AD: Lucy Amato CW: Adam Kramer/Kelly Gray CD: Dawn McCarthy
