Upscale plastic surgeons and medspas generally won’t clutter their million-dollar, marble-clad waiting rooms with point-of-sale materials. Our challenge was to create elegant, engaging point-of-sale materials that our providers would be willing to showcase in their spaces.

We took a tiered approach, where some POS materials that required a greater investment were placed in the higher-volume provider offices.

CD: Dawn McCarthy AD/ACD: Lucy Amato/Reagan Copeland/Anna di Felice/Chad Robinson CW: Krista Kuhn Agency: Goldmind (in-house)