The ask: Create a cohesive B2B campaign to increase enrollment across optical and ophthalmology showing that CareCredit is the clear choice for vision financing needs.

A mid-funnel, data-driven campaign addressed audience pain points through bold data points and creative execution. The campaign streamlined information in a cohesive look and feel across channels, and positioned the brand as relevant and modern.

CD: Dawn McCarthy. ACD: Chad Robinson AD: Lucy Amato CW: Adam Kramer/Kelly Gray