We were tasked with creating a video to launch the re-imagined LEGO Friends characters, who are more representative of the world that today’s kids navigate.

Every playdate goes differently and we wanted to show a snippet of all different kinds, the good, the bad and even the pick-me-up-in-the-middle-of-the-nights. LEGO Friends help kids become better friends.

Senior CD/CWs: Dawn McCarthy/Ilicia Winokur ECD: Juan Carlos Gutiérrez Agency : LEGO Group