Pfizer asked us to create a memorable campaign for their updated vaccine to prevent Invasive Pneumococcal Disease in children and babies. We needed to communicate that saliva transmits the disease, and Prevnar20 can help prevent it. We landed on Oh Spit!

We added engaging extensions into the campaign like cling stickers with QR code for more detailed info on the vaccine, that could be placed everywhere that babies swap spit. We even designed a line of bacterial stuffies to be distributed at pediatricians offices to give to families who received their vaccination.

CD/AD: Dawn McCarthy CD/CW: Paula Dombrow Agency: Digitas Health